Just Do It? Nike hopes China’s youth will lace up running shoes in big numbers
Nike hopes that China will become an attractive market for their Running product line. A recent AdAge article discusses the “grass-roots” approach that the company is taking in China. By releasing...
View ArticleDeveloping a New Market for Lenovo
Lenovo Corporation is the second largest computer maker in the world. The firm has a large market development opportunity, as defined by Ansoff’ revenue generation strategy. The brand awareness of...
View ArticleCalgary Wants You to “Be Inspired,” But Are You?
Calgary has experienced a less than favorable number of tourists over the last few years. The Calgary Herald discusses the new market penetration strategy that Tourism Calgary (TG) is launching in an...
View ArticleHow Many New Locations Can Starbucks Brew Up in China?
Starbucks, along with many other US companies, think that China is a pretty hot market, as explained in a recent Wall Street Journal article. Starbucks pursued a market development strategy by...
View ArticleAngry Birds Migrate to China and Build Nest
Rovio Entertainment, the creator of Angry Birds, announced at the TechCrunch conference in Beijing that it will open its first retail store this year in China. No additional information has been...
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